by Claire Munro | Jul 30, 2018 | Case Studies
Case study Value Proposition Development Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix. A value proposition has been defined as a “magic fit between...
by Claire Munro | Jul 30, 2018 | Case Studies
Case study Joined-up Thinking On Anaemia Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated. We set up a joint working project between Pharmacosmos and the British...
by Claire Munro | Jul 30, 2018 | Case Studies
Case study Pharma And NHS Working Together For Patients – The IBD Registry Industry Working Group We hear a lot from pharma about patient-centricity these days, and rightly so. But there are many ways of putting this important principle into practice, and they...
by Claire Munro | Jul 23, 2018 | Articles, News
After a year and a half exploring the world, it felt like it was time to find a worthwhile career. Enter Dovetail, a patient-centred agency that specialises in collaboration between pharmaceutical companies and the NHS. The first year has flown by in a whirlwind of...
