After a year and a half exploring the world, it felt like it was time to find a worthwhile career. Enter Dovetail, a patient-centred agency that specialises in collaboration between pharmaceutical companies and the NHS.
We hear a lot from pharma about patient-centricity these days, and rightly so. But there are many ways of putting this important principle into practice, and they don’t have to be complicated or expensive.
Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated.
Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.
Our client wanted more than a traditional data-driven pharma conference. We collaborated with the brand team, connected them with their customers and set up an independent multi-disciplinary steering group.