JOINED-UP THINKING ON ANAEMIA

JOINED-UP THINKING ON ANAEMIA

Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated.

VALUE PROPOSITION DEVELOPMENT

VALUE PROPOSITION DEVELOPMENT

Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.

REVITALISING THE CONFERENCE FORMULA

REVITALISING THE CONFERENCE FORMULA

Our client wanted more than a traditional data-driven pharma conference. We collaborated with the brand team, connected them with their customers and set up an independent multi-disciplinary steering group.