Case study

Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix. A value proposition has been defined as a “magic fit between what you make and why people buy it.” In a healthcare context a good value proposition should be a perfect balance of stakeholder aims with patient needs at its heart.

Our inclusive two-stage approach involved both internal and external stakeholders, so the whole cross-functional brand team were part of the initial process. Then we ran an interactive multi-disciplinary advisory board to incorporate clinical, patient and commissioning perspectives. The final result was a series of impactful value proposition packs tailored to the specific needs of each target audience and beautifully artworked by our design team. The co-design approach made the value propositions extremely effective in the field and we were asked back to make some more.

Thank you for an excellent workshop; the post-meeting buzz was very strong. The write up is excellent and demonstrates how well you ran the event and the fact we nailed the objective for the day. Massive thanks for all the work in preparation and on the day.

Franchise Manager, Pharma