by Claire Munro | Aug 3, 2018 | Case Studies
Case study Innovation Workshop Putting time aside to develop creative solutions to complex challenges is not easy, especially when you decide to bring together the best and most diverse brains in an organisation and allocate just one day to complete the task. Our...
by Claire Munro | Jul 30, 2018 | Case Studies
Case study Pharma And NHS Working Together For Patients – The IBD Registry Industry Working Group We hear a lot from pharma about patient-centricity these days, and rightly so. But there are many ways of putting this important principle into practice, and they...
by Claire Munro | Jul 30, 2018 | Case Studies
Case study Joined-up Thinking On Anaemia Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated. We set up a joint working project between Pharmacosmos and the British...
by Claire Munro | Jul 30, 2018 | Case Studies
Case study Value Proposition Development Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix. A value proposition has been defined as a “magic fit between...
by Claire Munro | Jul 30, 2018 | Case Studies
Case study Revitalising The Conference Formula Our client wanted more than a traditional data-driven pharma conference. We collaborated with the brand team, connected them with their customers and set up an independent multi-disciplinary steering group. Together, we...
by Claire Munro | Jul 30, 2018 | Case Studies
Case study Reducing Hospital Infections We’re all horrified by the thought of catching an infection in hospital; and reducing healthcare-associated infection (HCAI) is a high-profile NHS priority. Our client’s skin preparation system had been shown to play an...
