by Claire Munro | Feb 15, 2022 | Articles, News
Patient engagement is sometimes seen as a nice-to-have. Especially when budgets are tight. It can be tempting to fall back on tried and tested methods of developing a campaign. But here’s why it’s essential. Simply put, if you don’t ask the right people the right...
by Claire Munro | Jan 25, 2022 | Articles, News
Just before starting back at work, I noticed something strange. My other half and I were feeling relaxed and happy. Optimistic even. What had caused it was nothing spectacular. We’d had family dinners on Christmas and Boxing Days, gone for long muddy dog walks with...
by Claire Munro | Dec 16, 2021 | Articles
Are you ready for the Christmas break? These days when I take the dog to the park in the mornings it’s still dark. Neither of us is keen to go out. But on the plus side, the dogs have cheerful LED lights and collars that flash gaily in the darkness, and I love the...
by Claire Munro | Oct 18, 2021 | Articles
Here at Dovetail, we’re slap-bang in the middle of that autumn busyness.All the projects that kicked off after the summer break are in full effect now, we’re rushing to meet deadlines and delight our clients. We’re lucky to be busy, right? Rushing from project to...
by Claire Munro | Oct 4, 2021 | Articles, News
I’ve written before about the importance of listening. It’s tempting to think that “communication” is all about talking, writing or tweeting, but listening is every bit as important, if not more so. We’re running a patient listening initiative for one of our clients...
by Claire Munro | Jul 22, 2021 | Articles, News
Summer’s upon us and I’m sure that many of us feel like we’ve never needed our holidays more. But there’s always loads to do before we can relax, including creating an advisory board. One of the big pre-holiday questions is: do you try and squeeze in as much as you...
