by Claire Munro | Aug 5, 2022 | Podcast
In the second part of my conversation with Jeremy, we talked about why pharma companies need to listen to patients direct. He believes that patients are the most important stakeholders in the supply chain, and talks candidly about finally realising that “it was time...
by Claire Munro | Jul 29, 2022 | Podcast
In the latest episode of Getting to the Heart of Health Partnerships, I was really delighted to be joined by Jeremy Thorpe, managing director of Tillotts Pharma UK. Jeremy’s approach is a great example of commercial success through stakeholder engagement. Part of...
by Claire Munro | Jul 22, 2022 | Podcast
This week, I’m delighted to be joined by Sue Spencer, an educator, researcher and former university lecturer with a wealth of experience in both nursing and the third sector. She and I first met when she was a diabetes nurse specialist in the Northeast of...
by Claire Munro | Jul 8, 2022 | Podcast
In this week’s episode of Getting to the Heart of Health Partnerships, I’m thrilled to be joined by David Badcock. David is the chief executive officer of Drug Science, the leading independent scientific body providing information on drugs in the UK. David has...
by Claire Munro | Jun 29, 2022 | Podcast
Partnerships in healthcare can be transformational. They can support healthcare professionals and bring insights and value to life science companies, and – most importantly of all – they can improve outcomes and experience for patients. But it takes a lot of skill to...
by Claire Munro | Feb 15, 2022 | Articles, News
Patient engagement is sometimes seen as a nice-to-have. Especially when budgets are tight. It can be tempting to fall back on tried and tested methods of developing a campaign. But here’s why it’s essential. Simply put, if you don’t ask the right people the right...
by Claire Munro | Jan 25, 2022 | Articles, News
Just before starting back at work, I noticed something strange. My other half and I were feeling relaxed and happy. Optimistic even. What had caused it was nothing spectacular. We’d had family dinners on Christmas and Boxing Days, gone for long muddy dog walks with...
by Claire Munro | Dec 16, 2021 | Articles
Are you ready for the Christmas break? These days when I take the dog to the park in the mornings it’s still dark. Neither of us is keen to go out. But on the plus side, the dogs have cheerful LED lights and collars that flash gaily in the darkness, and I love the...
by Claire Munro | Oct 18, 2021 | Articles
Here at Dovetail, we’re slap-bang in the middle of that autumn busyness.All the projects that kicked off after the summer break are in full effect now, we’re rushing to meet deadlines and delight our clients. We’re lucky to be busy, right? Rushing from project to...
by Claire Munro | Oct 4, 2021 | Articles, News
I’ve written before about the importance of listening. It’s tempting to think that “communication” is all about talking, writing or tweeting, but listening is every bit as important, if not more so. We’re running a patient listening initiative for one of our clients...