What is healthcare communications?

Essentially, healthcare communications is about how we get health messages across to an audience. Or, as the Healthcare Communications Association puts it, ‘healthcare communications professionals are specialists in delivering health related messages, in many...

Relationships are the engine

Stakeholders as business engines “Relationships are the engine behind any business plan. It’s conjecture without them,” says Anna-Lisa Wesley of Sapphire & Steel. I love this engine analogy. It conjures for me the sense of impetus when we get stakeholder...

The joint working toolkit – theory into practice

The ABPI have updated their Joint Working Toolkit. It simplifies and clarifies the process, and I hope it will encourage more companies to do more joint working. One of the main barriers is the prospect of navigating a cumbersome internal process to get a project off...

Joint working that works

Last month, we ran a meeting on joint working between industry and the NHS that benefits patients. Having delivered over 20 collaborative projects, we wanted to share what we’ve learned and find out more about the perspectives of our pharma and NHS colleagues. But we...