My first year at Dovetail

After a year and a half exploring the world, it felt like it was time to find a worthwhile career. Enter Dovetail, a patient-centred agency that specialises in collaboration between pharmaceutical companies and the NHS. The first year has flown by in a whirlwind of...

We can be heroes

There’s some way to go before pharma companies are routinely seen by the general public as heroes rather than villains, so recent data showing that trust in pharma has moderately improved has been welcomed by the ABPI. Many companies use ‘hero’ stories, focused on...

The impact of data sharing

With the General Data Protection Regulation (GDPR) on the horizon, the Cambridge Analytica scandal has provided a stark reminder of the importance of data protection laws. Investigative journalists revealed that the data analytics firm harvested personal information...