Insights
What sets Dovetail apart is our independence, integrity, positivity and broad range of experience.
Everything we do is grounded in the real world and strengthened by our whole-hearted commitment to collaboration.
And that includes sharing insights we’ve learned along the way.
How to win at Zoom
2020’s been a year of rapid adaptation. I’ll be honest, back in March I couldn’t immediately see how we could carry on doing what we do if we couldn’t interact face to face. So much of effective collaboration is physical and sensory – we huddle round flipcharts and...
What is healthcare communications?
Essentially, healthcare communications is about how we get health messages across to an audience. Or, as the Healthcare Communications Association puts it, ‘healthcare communications professionals are specialists in delivering health related messages, in many...
Relationships are the engine
Stakeholder relationships are the engine behind any business plan. It’s conjecture without them.
Why your success depends on your stakeholder plan (and what to do about it)
Your success in 2020 will depend on three things: delivering value, managing risk, and managing relationships with stakeholders.
The joint working toolkit – theory into practice
The ABPI have updated their Joint Working Toolkit. It simplifies and clarifies the process.
Sharpening the saw
In a complex healthcare environment, working together is the only way to get better. Few would disagree that effective collaboration can make a real difference, especially for patients.
Joint Working That Works
Last month, we ran a meeting on joint working between industry and the NHS that benefits patients.
Winning best
I spent a week in a stuffy swimming pool in Sheffield last month. Following years of poolside instruction, I had completed a tough training course, passed a written exam and practical assessment and can now call myself a British Swimming Referee.
Valencia, new technology and a fire: my first year at Dovetail
After a year and a half exploring the world, it felt like it was time to find a worthwhile career. Enter Dovetail, a patient-centred agency that specialises in collaboration between pharmaceutical companies and the NHS.
We can be heroes
There’s some way to go before pharma companies are routinely seen by the general public as heroes rather than villains, so recent data showing that trust in pharma has moderately improved has been welcomed by the ABPI.
Why collaborative projects need effective leadership
This month I’ve been reflecting on leadership in the run up to a course. What is leadership?
The impact of data sharing
With the General Data Protection Regulation (GDPR) on the horizon, the Cambridge Analytica scandal has provided a stark reminder of the importance of data protection laws.
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