Insights

What sets Dovetail apart is our independence, integrity, positivity and broad range of experience.

Everything we do is grounded in the real world and strengthened by our whole-hearted commitment to collaboration.

And that includes sharing insights we’ve learned along the way.

Why you need to do patient engagement

Why you need to do patient engagement

Patient engagement is sometimes seen as a nice-to-have. Especially when budgets are tight. It can be tempting to fall back on tried and tested methods of developing a campaign. But here’s why it’s essential. Simply put, if you don’t ask the right people the right...

On thriving

On thriving

Just before starting back at work, I noticed something strange. My other half and I were feeling relaxed and happy. Optimistic even. What had caused it was nothing spectacular. We’d had family dinners on Christmas and Boxing Days, gone for long muddy dog walks with...

2021 review – how was it for you?

2021 review – how was it for you?

Are you ready for the Christmas break? These days when I take the dog to the park in the mornings it’s still dark. Neither of us is keen to go out. But on the plus side, the dogs have cheerful LED lights and collars that flash gaily in the darkness, and I love the...

What are we missing?

What are we missing?

Here at Dovetail, we’re slap-bang in the middle of that autumn busyness.All the projects that kicked off after the summer break are in full effect now, we’re rushing to meet deadlines and delight our clients. We’re lucky to be busy, right? Rushing from project to...

Let’s get uncomfortable with feedback

Let’s get uncomfortable with feedback

I’ve written before about the importance of listening. It’s tempting to think that “communication” is all about talking, writing or tweeting, but listening is every bit as important, if not more so. We’re running a patient listening initiative for one of our clients...

How long does it take to plan an advisory board?

How long does it take to plan an advisory board?

Summer’s upon us and I’m sure that many of us feel like we’ve never needed our holidays more. But there’s always loads to do before we can relax, including creating an advisory board. One of the big pre-holiday questions is: do you try and squeeze in as much as you...

GPDPR is on hold…for now.

GPDPR is on hold…for now.

I'm relieved to see that Government plans to force GPs in England to hand over all patient data to NHS Digital this month have been pushed back till the autumn. Under the General Practice Data for Planning and Research (GPDPR) initiative, ten years’ worth of historic...

Help! I need to run a virtual advisory board!

Help! I need to run a virtual advisory board!

Engaging with important stakeholders remotely isn’t easy, but by combining the tech with empathy, we can use it to build the foundations of positive relationships. Good connections with key opinion leaders and stakeholders are essential if we’re to understand the...

What’s next for IBD care in the UK?

What’s next for IBD care in the UK?

As World IBD Day approaches, IBD UK’s new report reflects the experience of over 10,000 people with Crohn’s disease and ulcerative colitis, and 72% of IBD services in the UK. Ongoing research now suggests that more than 500,000 people in the UK have inflammatory bowel...

How great data visualisation can communicate your message

How great data visualisation can communicate your message

The recent Healthcare Communications Association (HCA) conference keynote on data visualisation from David McCandless still has me thinking! With so much information around us, we need all the help we can get to effectively communicate complex ideas. Data...

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