Joint working with patient organisations on a global scale

As the worldwide voice of people with psoriasis, the International Federation of Psoriasis Associations (IFPA) has an ambitious programme of activities each year. Dovetail was charged with revitalising the funding strategy.

We set up the framework for joint working between the charity and its commercial supporters, and held an international workshop to map out common goals, explore how participants could work together and build an action plan.

13 senior global managers from nine companies took part in the workshop and welcomed the opportunity for closer understanding and collaboration with IFPA and its national member associations. Increased understanding of the goals led to a surge in commercial support for the federation.